About Us
Ridas, Custom outfits, Jhablas & more
From Udaipur Since 2017
At the heart of Udaipur, we’ve been blending tradition with innovation since 2017. What began as a small, passionate venture has evolved into a brand that caters to the unique fashion needs of Bohra women. Our founder, a proud Bohra fashion enthusiast, brings a rich cultural legacy from having lived in Kuwait, India, and Dubai. With these diverse influences, we’ve been able to craft a brand that celebrates the elegance, tradition, and modernity of Bohra attire.
A Bohra Fashion Enthusiast with Global Experience
Our founder, a true Bohra fashion enthusiast, has lived across multiple countries, including Kuwait, India, and Dubai. These experiences have played a vital role in shaping the brand’s aesthetic and approach. Having seen and lived through the convergence of cultures, fashion, and tradition, our founder understands the importance of blending modern trends with the timeless beauty of the Bohra rida. This unique perspective helps us create designs that honor tradition while embracing innovation, offering our clients a collection that speaks to both their heritage and their personal style
More than Clothing
Fashion is an expression of who you are. We offer more than just clothes—we provide complete customization, from Ridas and Jodis to matching shirts, masallahs, and beyond. Every piece is designed with your unique style in mind. At our brand, customization is key. Whether you're preparing for a special occasion or looking for everyday elegance, we serve everything on our customization platter, ensuring that each piece is as individual as you are.
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7 Years of Trendsetting
Over the past seven years, we've witnessed the evolution of fashion, especially on platforms like Instagram, where we’ve set trends and become a beacon of style for many. From the era of straight ghagras to the rise of flared ghagras, our designs have always been at the forefront, defining trends. We’re proud of our signature creations such as the Flared Batik Ridas, Minimal Stylefiesta, Ridas with Stoles and Totes, and the iconic Godet Patterns. These designs are not just clothes—they are the future of Bohra fashion, loved and admired across the globe
Our Team
Our founder, a true Bohra fashion enthusiast, has lived across multiple countries, including Kuwait, India, and Dubai. These experiences have played a vital role in shaping the brand’s aesthetic and approach. Having seen and lived through the convergence of cultures, fashion, and tradition, our founder understands the importance of blending modern trends with the timeless beauty of the Bohra rida. This unique perspective helps us create designs that honor tradition while embracing innovation, offering our clients a collection that speaks to both their heritage and their personal style.
